Ignore the haters. This is Walter. People like this shouldn’t be a part of those fuelling the industry. And as to your comment that you “placed the product packaging in public view to allow the public to see the brand names and ingredients before buying” — well, that is just a flat-out lie. Nope. How is that of any importance here? UPDATE: The owner of Field Roast has responded to me with the following comment: “Hi…this is the doofus owner of Field Roast. As for the naysayers who have posted on this forum I can only imagine they do so, because they despise the fact that they are confronted with the reality of their choices. Even the haters themselves know it; that’s why they are so wildly angry. Even worse than a self-hating vegan, you’re one of those “apologist” vegans who keeps saying they’re sorry for avoiding animal products? I bought the Field Roast brand veggie burgers and quite frankly, I haven’t had a more disgusting burger since dining in my public high school school cafeteria. Their Celebration Roast, stuffed with butternut squash, mushrooms, apples and spices, is still a customer favorite. So we know good vege food. It usually manifests itself in the form of a fury that simply wouldn’t reside in a casual outside observer. 2nd UPDATE: The person who ran this booth without Field Roast’s knowledge has responded in the comments under the name “Walter.”. I got some when we went on our last shopping excursion and I did not care for them. This is pathetic. And to top it all off, you’re going to cry boo-hoo about how you were “hurt” by my blog after you did this to your fellow vegans all day long? But lame service is one thing. For two years running. If the so-called meat doesn't come from a slaughtered farm animal, it might be fake meat. WAH-WAH. Now look, I get it, it was a fair, with long lines, so I’m not going to dwell on it, but even by those standards what was going on at this booth was horrific. When I got to the front of the line I was really excited to see a whole bunch of items I’d never seen before. I will do more research on Field Roast company and it’s products, as well as the other companies offering Vegan products, it’s only fair. Field Roast uses fresh whole-food ingredients—grains, vegetables, legumes and spices—to craft our artisanal plant-based meats and cheeses. Nope. Well, how long till more come out? What an angry, disgruntled cry baby! You need a real issue to worry about. You really taught them a lesson in the comment section though. Or worse. Because while I’m not a lawyer, I have to wonder if that counts as criminal fraud. But no fiber. Wow, a lot of research — and concern — for someone who just happens to like their food. it’s neat how i was doing some research on vegan corn dogs for a local grocer and found this great piece. Twenty to thirty minutes, I was told. I love your detailed posts. From 10:30 to 7. Thank you for bringing this to the attention of the public. The booth owners? I see that you have the Field Roast owner’s response toward the top of the post, which gives some context, but still doesn’t negate the negative impact this has for their brand. In case you don’t realize, it’s pretty obvious on the Internet when a commenter has a stake in what they’re commenting on. Why would we want you back next year after what you just did? Its not my fault your parents raised a deadhead for a daugher. It has lots of protein. There is no harm in asking if someone ate a tortured animal today. Although I know this and should not be surprised, it is always a bit disheartening to see that the same driver (profit maximization by any means) that pushes Walmart is the very same one that these supposedly more environmentally friendly vegan alternative companies obey.For me the message, learned once again, is that people like Walter and the owner of Field Roast do not care for the principles behind their product only insofar as it allows that to maximize capital, which to me rings very insincere. Just hatred! If your experience was a bad one, that’s not Field Roast’s fault, it is mine and I would like to extend an apology for this. (a cow/pig/chicken ) landing on your plate. David and the organizer are at fault too for not taking this issue seriously…~ and not taking proper responsibility after knowing of such an incident (was there any follow up?). I love their products but hope they won’t be making this mistake in the future by KNOWINGLY allowing people who aren’t affiliated with the company to use large signage that makes people think that all products are from Field Roast (a large Field Roast banner as opposed to a small sign along with other branding signs). Labeling and advertising must be 100% accurate. Well, if money was an issue, why didn’t you just go to http://www.fieldroast.com/where-to-buy/ and look up where you can buy Field Roast products locally with no event or parking charge. The vegan community has been scammed. xoxo. Change ), You are commenting using your Google account. At this point, I won’t be buying Field Roast products nor will I attend “Brat Fest” as vegan fare is all I was interested in anyway. It is low in fat (especially sat fat) and cholesterol. If I were you I would change that, because you come off less like someone mature whose opinion we should respect, and more like an 18-year-old who just watched Earthling for the first time. Dropping a comment so this post gets bumped up in google search when people google Roast Field. I’m appalled at the nonchalant response from Field Roast (how could they not “get it” that there was obvious deception using their name?). In fact, I was so excited about trying these items that I decided it was worth a pretty far drive, a $9 admission fee, and $5 to park. You’re blinded by your own arrogance and self-importance. It’s been about three years since you posted this? I was really excited. When I googled “field roast healthy” this blog post was the top result, which is terrible for Field Roast (and not fair to them). Score! Speaking of wrong: Walter, you are the kind of human that gives humans a bad name. And to the comments which clam Field Roast is just out to make a buck, regardless of whether or not that is truly their only motivation (which I’m guessing it isn’t as there are way more lucrative businesses than a vegan faux meat company), they make a high quality animal meat alternative available to consumers all over the country (not sure whether they’ve gone international yet) which I’m sure has a net effect of decreasing the total amount of animal meat consumed. We placed the product packaging in public view to allow the public to see the brand names and ingredients before buying. This too shall pass.. Actually I Googled Field Roast to try to understand ALL the ingredients in their very tasty products. VeganVirginia, if you can’t see the irony, you’re failing the internet. Point is: Being a vegan blogger means that you are automatically on the list for certain people to hate, and they will type up a storm of words and stuff that say what a booger-brain you are, but fear not. Second; being an experienced netizen, I can say there is a 95% probability that the detractors in the comments here are trolls. It was registering the booth as Field Roast without their permission or knowledge, and not revealing to the 99 percent of your customers who didn’t ask that most of your items weren’t Field Roast at all, but instead cheap frozen food. I can definitely understand the frustration of getting something other than you thought , however these days it’s not exactly easy to find vegeteranian food options esp vegan food options and this article is precisely the reason we are not offered more options. And that was it, that was all the french fries that were made. But I did see on their twitter that they were also at the National Restaurant Association show in Chicago today. And by the way, while I was waiting, there were several people waiting for all kinds of food that they hadn’t received, including some people who’d been waiting since before I ordered. 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