I’ve made a lot of sacrifices to get Consonant Skincare off the ground. The natural skin-care aficionado recommends this hydrating face cream for sensitive skin. BB: Since day one I have considered Consonant Skincare a global brand that originated in Canada. 18 personnes étaient ici. BB: There are two major challenges, both of which have emerged in our relatively short time in the business. The greatest thing about Detox is that every once in a while, an ambassador (or sometimes even the founder!) E7: You’ve mentioned the power of your email list (thanks to Sweetspot) what tips would you give to an entrepreneur looking to introduce or improve their email marketing? ©Consonant Skincare Like the Proenza Schouler collab for MAC Cosmetics, this next product is a best-seller product for good reason. of a particular brand will come into the store, talk about their products, give you some samples and testers, or even give you a makeover or mini facial depending on their products. Baker launched Consonant in 2009, after his struggle with dry skin and eczema left him inspired to open his own skincare company. 0 intéressé(e)s. Partagez cet évènement avec vos amis. When Consonant opened its first store in Toronto seven years ago, it did so on a shoestring budget, says William Baker, president and founder of Consonant Skincare. Bill Baker: At Consonant Skincare our mission is to help every person on the planet with skin, achieve their best skin. Moisturizers and serums When it comes to refrigerating products, you really need to know your ingredients. But most importantly, customers can connect with our Regimen Coaches. A hydrating skincare kit, the HydrGasm, will retail for $99, combining HydrExtremeand Ultra Moisturizing Face Cream plus The Perfect Sunscreen. Our mission at Consonant Skin+Care is to produce innovative products that deliver immediate results and contribute to your overall well-being. I could listen to her speak for hours. Learn about Skin + … Learn how to support your skin through the Consonant 4 Dimensions of Wellness. Yes, it’s very hydrating, but not greasy at all. Edit Seven: Tell us about your brand, what do you do? Enter to win by liking this post, following @sweatandtonic @clockworktoronto @fairmontroyalyork @consonantlife, and tagging a friend (as many as you’d like!). If you only focus on one channel you will miss a lot of opportunity, but if you spread yourself too thin across too many channels you risk diluting your message and having no impact at all. Every single person who works here at Consonant Skincare is passionate about helping our customers discover their best skin. That is, we will offer seminars on healthy nutrition for healthy skin, we will provide access to naturopaths and nutritionists, and we will be a community hub for activities that lead to a healthier lifestyle, which is the starting point for healthy skin. © 2018, The Kit, a division of Toronto Star Newspapers Limited, One Yonge Street, 4th floor, Toronto, ON, M5E 1E6, 416-945-8700. Created by BlueMercury.com co-founder Marla Malcolm Beck, M-61 is a line of... Of course I knew I was fighting fine lines and had some discoloration, but what I found out was that my main concern should be my pores! Typically, good marketing programs aren’t free, but at the same time, they don’t have to be expensive. Consonant Skincare Founder Bill Baker Talks Natural Cosmetics And More. E7: Do you have a daily or regular ritual you practice that you love? C'est la marque la plus connue de cosméceutique naturelle du Canada. Consonant Skincare’s value proposition could see it expand its base of stores well beyond the Toronto market — with prices that are mid-range and quality that is unmatched, the brand anticipates gaining and maintaining loyalty by supplying exceptional products in friendly, attractive retail spaces. Consonant Skincare Launches: Maximum Glycolic Meta Serum™ The innovative new product transforms skin without irritation. We sat down with Bill Baker, our founder, Over the years many of our customers have been interested in what goes on behind the scenes at our company. Photo cred – @xoxo_biancacanales. Founder Céline Tadrissi was inspired by the Canadian wilderness to create her skincare line, and takes pains to source ingredients—like their proprietary Céla Complex, a blend of six Canadian botanical extracts—wherever possible. From New York to Toronto, Carly has previously worked at CosmoGirl!, Jill Stuart and Michael Kors. Bio: After more than 20 years working on the client and agency sides of consumer products and services businesses (including Bristol-Myers, AT&T, CIBC, Molson and Microsoft), Bill Baker was no stranger to positioning and branding Fortune 500 companies and their brands. They contained ingredients that were harsh and irritating at best, and toxic and carcinogenic at worst. As such, it promoted its first move into retail from wholesale through email marketing and an opening party. But we recognize great skin is about more than just great skin care. Where do you focus your resources? And that’s where I saw the opportunity: develop a high performance line of natural skin care that is so mainstream it is widely available outside health food stores. She is the only person I've heard of in the beauty industry who understands the dangers of rancid polyunsaturated oils , and I also just think she has amazing taste in colour and texture. Bill Baker, founder of Consonant, created a skincare line that keeps true to his philosophy – “What goes on your body goes in your body” – with a focus on natural and organic products. There are never guarantees that any given marketing program or promotion is going to make the cash register ring, but if every program is structured to add names to your email list, that is a measurable (and meaningful) ROI. E7: Where do you go or what do you do to look for inspiration? body. E7: What is your #1 piece of advice to keep in mind when starting your own business? We make clinically proven, award winning natural skin care products and pair them with wellness tips to help you discover your best skin. Notify me of follow-up comments by email. New week, new razor.”, RELATED READ: The Potent Power of a White Smile. 9. Consonant HydrExtreme. Craig Patterson, now based in Toronto, is the founder and Editor-in-Chief Retail Insider. Facebook. The location and timing of the pop-up was key, says Bill Baker, founder and CEO of Consonant Skincare, pointing out that he wanted to target high-earning professionals who could afford the “luxury” skincare item during the time they would need it most (a.k.a. Not all of these brands are viable (or even desirable), but they create a lot of “noise” in the space, making it increasingly more difficult to get noticed. Province Apothecary | 140 abonnés sur LinkedIn | Recommended by Naturopaths | 100% Active Plant Ingredients | Organic Canadian Skincare | Organic Facial Treatments | Province Apothecary began with the mission to produce the best skincare products using only high quality, certified organic, biodynamic and wildcrafted ingredients sourced from each Canadian provinces. Kristina Breckon, Consonant Skincare's VP of Marketing & Operations, talks about her personal employment journey, how it helped her become effective within Consonant, and shares what contributes to its longevity in the skincare industry. Accessibility Help. (A great problem to have!). The world’s driest skin has finally met its match in this next cream. Every day I eat the same breakfast, a perfect blend of healthy foods that are also delicious. And that’s why I love what I do; because, even during the toughest times of building the business, I remembered that our products actually make a meaningful difference in the lives of our customers. Leur efficacité est éprouvée! Oct 20, 2016 - Winner, Best Canadian Beauty Product from Chatelaine Magazine. Frizz won’t stand a chance with Bill’s choice for added texture. Moving your body, getting enough sleep and eating nutrient-rich foods can impact how you feel and also impacts your skin health! A lot of our customers with normal and combination skin love it too.”. 6. When it opened its second store in the city’s downtown core, it took more of an influencer and outreach approach. Consonant Regimen Coaches are trained to help our customers access the information and the experts they need to achieve their best skin. June 20, 2014 10:10:54 our newsletters Schaf Skin Care for Men 01 Shave, $20. Bill’s tip: “Shaving cream can eliminate friction for über sensitive skin. But now, it seems everyone is in the game: you can buy beauty at department stores, drug stores, specialty retailers, big box retailers, mass merchandisers, independent online sellers and of course, online behemoths like amazon.com. It can be challenging, it can be frustrating, and it will probably take a lot longer than you think. Bill’s tip: “Don’t let the “dry skin” in this product name scare you. 2. 4. Keep reading to meet Bill and his company! Made by another Canadian company, Bill says this all-natural product is created with coconut lubricants for optimum slip and a supremely close shave. Learn how to support your skin through the Consonant 4 Dimensions of Wellness. It sounds like a cliché, but it is true. I always shave after a shower, which softens my beard and ensures my skin doesn’t get red or irritated.”. Bill’s Tip: “A little of this molding paste goes a long way, and lasts a long time. BB: I am a person who has suffered from bad skin for my whole life. They are for young people and mature people, women and men, all skin types and all skin colours. Completely natural and therefore Good for your thoughtfulness Dimensions of mental health can impact the skin and... About fifteen years ago a co-worker was making natural soap at home and bringing it to the gym I! Next product is a challenge, not just outside of Canada ’ s also very,! Other communications and materials that we deliver new York to Toronto, is that once... 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