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  • Open AI: A Masterclass in Branding Failure

    How OpenAI violated nearly every law of meaning perception and power and handed Anthropic the throne (I know, I know I am rude…)It was late February 2025 when Anthropic stood...

    Open AI: A Masterclass in Branding Failure

    How OpenAI violated nearly every law of meaning perception and power and handed Anthropic the throne (I know, I know I am rude…)It was late February 2025 when Anthropic stood...

  • The Tendernism: When a Brand Becomes Bigger Tha...

    The internet loves a moment. (Obviously. It's the internet.) One video. One personality. One phrase. Suddenly, everyone's echoing the same word as if they just learned how to speak. Lately, that...

    The Tendernism: When a Brand Becomes Bigger Tha...

    The internet loves a moment. (Obviously. It's the internet.) One video. One personality. One phrase. Suddenly, everyone's echoing the same word as if they just learned how to speak. Lately, that...

  • When the CEO Can’t Take a Bite

    What the McDonald's Viral Moment Teaches Us About Brand Alignment?(Or, how a simple cheeseburger can spark an existential crisis.) So Chris Kempczinski, CEO of McDonald's, went viral recently. It wasn’t because...

    When the CEO Can’t Take a Bite

    What the McDonald's Viral Moment Teaches Us About Brand Alignment?(Or, how a simple cheeseburger can spark an existential crisis.) So Chris Kempczinski, CEO of McDonald's, went viral recently. It wasn’t because...

  • The Exact Moment a Customer Emotionally Connect...

    Brands do not win because they are seen. They win because they are felt. For years, marketers have focused on visibility, funnels, conversion rates, impressions, and engagement metrics. But the real...

    The Exact Moment a Customer Emotionally Connect...

    Brands do not win because they are seen. They win because they are felt. For years, marketers have focused on visibility, funnels, conversion rates, impressions, and engagement metrics. But the real...

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Branding in the Age of AI

This book goes beyond superficial marketing tips by providing a systematic framework for brand strategy, reputation management, and securing long-term competitive advantage in a rapidly digitalizing economy.

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