Branding

Why You Need a Brand & Visibility Audit - Marc Kirven Germain

Why You Need a Brand & Visibility Audit

Stop Guessing What Your Website Says About You.You pour hours into your website optimization and content strategy. The copy. The colors. That perfect headline you rewrote seventeen times. But when you...

Why You Need a Brand & Visibility Audit

Stop Guessing What Your Website Says About You.You pour hours into your website optimization and content strategy. The copy. The colors. That perfect headline you rewrote seventeen times. But when you...

The Branding Genius of Donald Trump - Marc Kirven Germain

The Branding Genius of Donald Trump

(No Politics. Just Branding Folks!)Why decades of bankruptcies, impeachments, and scandals couldn't destroy a brand built on audacious authenticity and strategic chaos. Donald Trump has filed six corporate bankruptcies, been...

The Branding Genius of Donald Trump

(No Politics. Just Branding Folks!)Why decades of bankruptcies, impeachments, and scandals couldn't destroy a brand built on audacious authenticity and strategic chaos. Donald Trump has filed six corporate bankruptcies, been...

How Brandellio AI Helps Founders Prepare for Growth - Marc Kirven Germain

How Brandellio AI Helps Founders Prepare for Gr...

Growth doesn’t fail because founders lack ambition. Usually, they have too much ambition and too little coherent thought. It fails because someone thought “we provide quality service” counts as a...

How Brandellio AI Helps Founders Prepare for Gr...

Growth doesn’t fail because founders lack ambition. Usually, they have too much ambition and too little coherent thought. It fails because someone thought “we provide quality service” counts as a...

Open AI: A Masterclass in Branding Failure - Marc Kirven Germain

Open AI: A Masterclass in Branding Failure

How OpenAI violated nearly every law of meaning perception and power and handed Anthropic the throne (I know, I know I am rude…)It was late February 2025 when Anthropic stood...

Open AI: A Masterclass in Branding Failure

How OpenAI violated nearly every law of meaning perception and power and handed Anthropic the throne (I know, I know I am rude…)It was late February 2025 when Anthropic stood...

The Tendernism: When a Brand Becomes Bigger Than Its Structure - Marc Kirven Germain

The Tendernism: When a Brand Becomes Bigger Tha...

The internet loves a moment. (Obviously. It's the internet.) One video. One personality. One phrase. Suddenly, everyone's echoing the same word as if they just learned how to speak. Lately, that...

The Tendernism: When a Brand Becomes Bigger Tha...

The internet loves a moment. (Obviously. It's the internet.) One video. One personality. One phrase. Suddenly, everyone's echoing the same word as if they just learned how to speak. Lately, that...

When the CEO Can’t Take a Bite - Marc Kirven Germain

When the CEO Can’t Take a Bite

What the McDonald's Viral Moment Teaches Us About Brand Alignment?(Or, how a simple cheeseburger can spark an existential crisis.) So Chris Kempczinski, CEO of McDonald's, went viral recently. It wasn’t because...

When the CEO Can’t Take a Bite

What the McDonald's Viral Moment Teaches Us About Brand Alignment?(Or, how a simple cheeseburger can spark an existential crisis.) So Chris Kempczinski, CEO of McDonald's, went viral recently. It wasn’t because...