Branding
Blockbuster: Measuring Everything Except What M...
From 9000 stores to bankruptcy in 10 years: the cautionary tale of measuring brand awareness while brand clarity died, plus why your "good I think" brand is already halfway to...
Blockbuster: Measuring Everything Except What M...
From 9000 stores to bankruptcy in 10 years: the cautionary tale of measuring brand awareness while brand clarity died, plus why your "good I think" brand is already halfway to...
Brand Clarity Index (BCI): What If Your Brand L...
(Brand Clarity, SEO, and Positioning for Founders in 2026) The branding industry has perfected the art of selling expensive solutions to cheap problems. Take the founder who came to me...
Brand Clarity Index (BCI): What If Your Brand L...
(Brand Clarity, SEO, and Positioning for Founders in 2026) The branding industry has perfected the art of selling expensive solutions to cheap problems. Take the founder who came to me...
Elon's Circus: One Man Runs 6 Brands Into the G...
Tesla, SpaceX, X, xAI, Neuralink, and 11 kids with WiFi names. Why chaos is the only business plan that works when you're too big to fail. Elon Musk doesn't run...
Elon's Circus: One Man Runs 6 Brands Into the G...
Tesla, SpaceX, X, xAI, Neuralink, and 11 kids with WiFi names. Why chaos is the only business plan that works when you're too big to fail. Elon Musk doesn't run...
Kanye West (YE): The Most Cancelled Uncancelabl...
Why Ye's brand of chaotic genius, strategic self-destruction, and total authenticity made him immune to cancellation (Even when he tried to get cancelled) In 2022, Kanye West lost $2 billion in...
Kanye West (YE): The Most Cancelled Uncancelabl...
Why Ye's brand of chaotic genius, strategic self-destruction, and total authenticity made him immune to cancellation (Even when he tried to get cancelled) In 2022, Kanye West lost $2 billion in...
How Claude AI Became the Anti-ChatGPT and Won t...
(And yes ... by being boring on purpose) From Constitutional AI to the 380 billion IPO: how Anthropic's brand of ethical stubbornness, strategic silence, and meaning over hype built the...
How Claude AI Became the Anti-ChatGPT and Won t...
(And yes ... by being boring on purpose) From Constitutional AI to the 380 billion IPO: how Anthropic's brand of ethical stubbornness, strategic silence, and meaning over hype built the...
JAŸ-Z Sold Out Yankee Stadium Amidst Scandals. ...
(I’m still Nas biggest fan Okay… Don’t want my friends to start calling me out.) From 2.5 billion empire to rape allegations to sold-out stadiums in 24 hours: why Shawn...
JAŸ-Z Sold Out Yankee Stadium Amidst Scandals. ...
(I’m still Nas biggest fan Okay… Don’t want my friends to start calling me out.) From 2.5 billion empire to rape allegations to sold-out stadiums in 24 hours: why Shawn...
